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August 31, 2012
By: TOM BRANNA
• Boldface Licensing + Branding, a celebrity beauty license company, has inked a fragrance deal with Mario Lopez. The license will move the actor’s Mario’s Rated M Underwear and Athletic Clothing line into the world of scented ancillary products such as deodorant, aftershave, shave cream, bath gel, body wash, body sprays, body lotions and body creams. An initial launch of EDT spray is planned and gift sets containing these items for holiday are planned, according to Boldface.
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